Le Frenchy Studio
Vera

Buy · Sell · Re-Love

Client
Vera
Second-hand marketplace · Malta
Services
Brand + Website
Identity · UX · UI
Tools
Illustrator
Photoshop · After Effects
Year
2025
Live · veramalta.com
01 · The Brief

Pre-loved.
Re-imagined.

Vera is more than a marketplace, it's a movement toward mindful consumption in Malta. The brief was to build a brand that connects people who value quality over quantity, community over corporations, and sustainability over trends.

Every touchpoint needed to celebrate the imperfect, the pre-loved, and the authentic. A complete identity system from logo to website, built around trust and the circular economy.

“Items that last. Choices that matter.”

Brand Vision, Vera
1
Malta-first. Deeply rooted in the local market, built for the Maltese community.
2
Trust by design. Buyer protection, verified sellers, and transparent transactions.
3
Circular economy. Making it effortless for Maltese to give pre-loved items a second life.
4
Clean UX. Quality curation, intuitive navigation, fast and responsive.
02 · Brand Identity

The mark of
trust, and re-love.

Logo system
Vera logotype
Vera mark on white
Vera mark on teal

The V is a checkmark for trust, a heart for re-love, and the brand letter. Three meanings in one clean geometric mark.

Colour palette
Vera Brand.
Hex
3EA7B7
Teal · Primary
Vv
Vera Brand.
Hex
A8DADC
Pastel Green · Secondary
Ee
Vera Brand.
Hex
D4FFFF
Mint · Accent
Rr
Vera Brand.
Hex
ECFDFF
Polar White · Background
Aa
03 · Brand Application

The brand,
anywhere it lands.

The logo's simple geometry and bold shape scale flawlessly from embroidered tote bags to screen interfaces, from printed packaging to digital storefronts.

Vera tote bag
Vera branded mugs
Vera t-shirt
04 · The Website

Built for the
circular economy.

Vera website
★ See it live ★
veramalta.comVisit the site ↗
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